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Carbon Summer Identity
Project Role : Art Direction, Animation, Design
To celebrate the coming of the summer season, Carbon, a motion design studio, was looking to create a new fun identity using their logo as the "hero" element.
The idea was to use elements that revolve around the idea of summer while also keeping the overall form of the. A personal challenge to myself was to push the realism of the elements as much as i could.
Balloons, ice cream, and juices were the main elements that are closely associated with the season. To push the realism, 3D sculpting was done throughout the animation on elements such as the balloon to create the stitches/ creases and also with the animation of the ice cream while also using high resolution textures as the base.
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