top of page
Goldheart New 916 Gold
Project Role : Animation, Design
CONTEXT
As part of Goldheart's new 916 Gold product line, Goldheart wanted to showcase the elegance of their new jewelry products through a promo video with the brand ambassador, Rebecca Lim.
CHALLENGE
Using the footages filmed by the agency, I had to figure a way where I could incorporate 3D elements into these live action footages.
EXECUTION
The designs of the new product line contained many intricate designs on them that closely resembled lattice-like patterns. Using that as an inspiration, I had the idea to have a lattice-like gold box but just with its 4 edges without any fill. Majority of the live action footages showcases the brand ambassador dancing freely together with the various jewelry. With that in mind, I wanted to give the impression that she's inside this box as if she was like inside a big sized jewelry box. Rotoscoping also had to be done to ensure the proper overlapping between the video and my 3D elements.
You may also like
Widget Didn’t Load
Check your internet and refresh this page.
If that doesn’t work, contact us.
bottom of page