CONTEXT

To promote the Samsung's INSPIRED BY YOU contest on their social channels for their latest product, the Galaxy Z Flip3 5G, through a video showcasing various phone cover designs and the prizes to be won for those who participated. 

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CHALLENGE

The overall animation has to be energetic and playful to keep in line with the overall fun aspect of designing your own bespoke phone cases.

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EXECUTION

A mix of expressive typography coupled with rhythmic movements of the phones that matches the beat of the music.