CONTEXT

Yellow is the main color for the airline company, Scoot. Scoot wanted to showcase why yellow is the color that makes them stand apart form others or basically as a way to escape the ordinary.

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CHALLENGE

As the video will be fast paced with relevant copy on most videos, adequate reading time needed to be given and animations for the text should be kept to a minimal.​

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EXECUTION

Through a combination of video, images and typography to deliver the messages of the brand ideology on the color yellow together with quick cuts of each imagery, the video is able to incite curiosity and gain attention of viewers or simply blink and you will miss the message.