CONTEXT

SMRT launched an app, Strides, that allows it's users to book limousines and premium buses for various services from airport transfers, special occasions to conference and business purposes.

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CHALLENGE

Using the footages, that were filmed for the promo, I had to establish the overall design that is representative of Strides vision in ensuring their customers a unique and unforgettable experience while commuting in Singapore with a focus on safety, reliability and comfort. The overall video should be informative and convey the necessary details to its users.

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EXECUTION

Animations and design for the video portray a futuristic look with the additions of particles moving across the video interacting with the typography and live action video. The typography used is generally bold, giving off the impression of the reliability of this service.